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Californians for Homeownership

Californians for Homeownership was founded in response to the California Legislature’s call for public interest organizations to fight local anti-housing policies on behalf of the millions of California residents who need access to more affordable housing. 

Champions of Home Impact Awards

The Champions of Home Impact Awards honor California REALTORS® who have made a significant impact on their communities through volunteer efforts. 

Housing Affordability Fund Program

HAF plays an active role in addressing the ongoing housing affordability challenges facing California.

Make A Donation to HAF
C.A.R. Disaster Relief

C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.

California Disaster Resources
Scholarship Foundation

Scholarships for California students planning to pursue a career in real estate.

Education Foundation

Grants for California REALTORS® and residents pursuing real estate education.

Diversity and Inclusion Programs

Find out more information on key diversity and inclusion programs and projects available.

Fair Housing Latino Professionals Network C.A.R. Women's Initiative
Young Professionals Network

New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.

Rising Star Award
Guide to Benefits

Download and share the official 2024 C.A.R. Member Benefits Guide.

NAR Member Discounts C.A.R. Insurance Products
For New Members

As a C.A.R. member you may have questions about your association and the industry. Find the answers here.

New Member FAQs Glossary Service Providers
Membership Dues and Value

C.A.R. provides tremendous member value through its innovative tools, services and education. Learn more about C.A.R. membership and dues and NAR membership and dues.

Consumer Ad Campaign

C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.

Smart Zone

Smart Zone provides tools and insights necessary to convey your unique value proposition, effectively market your services, keep your clients abreast of current real estate market trends and help you achieve success in a dynamic industry.

2024 C.A.R. Officers

Meet the 2024 C.A.R. Leadership Team

C.A.R. Mission Statement

C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.

Annual Report
C.A.R. Impact Report

The CALIFORNIA ASSOCIATION OF REALTORS® is committed to bring you tools and information to help you succeed. Here are some of the innovative tools, services and education C.A.R. provided to help you achieve your professional goals.

Media Center

C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.

News Releases

C.A.R. and its subsidiaries are currently recruiting for the following job opportunities.

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Learn about advertising with C.A.R.

Customer Service

Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.

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Need help finding the right person? Try searching through our various rosters & directories.


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We’re back! This year, we’ll leverage our "Dear California Dream" campaign in high-profile places and spaces to continue to imbue “WYR?” with fresh and relevant meaning, while also adding new real-time messages to build confidence in the market and all California REALTORS®.

In media, we’re partnering with key media outlets to demonstrate our strength in leadership and our expertise during these critical times while integrating into the everyday lives of our home buyers and sellers. Keeping in mind rapidly changing trends and media habits, we’ve created a robust media plan leveraging marquee partners across broadcast and streaming video, digital video and banners, social platforms and even audio to let our message shine.

Share University is "always on" to amplify our message by teaching and inspiring members to share and use throughout the year. From video assets, social media posts and even GIFs, members have everything they need to customize, personalize and supercharge their marketing and communications - whenever they’d like, all for free.

Here are the highlights of this year’s marketing campaign:

Video Campaign: We’re proving REALTOR® relevance and value, by sparking confidence in the market and in California REALTORS® by turning our members into HEROES. With three different client stories, our Dear California Dream videos prove that home buyers and sellers can’t rely on what happened last year. They can’t rely on their buddy next door. They can’t rely on an app. They need someone who can read market conditions as they happen and interpret what they mean to their unique situation. They need a California REALTOR®.

To compliment that campaign, we’ve created a new commercial this year, an honest and straightforward video that focuses on YOU - and the value YOU bring - each and every day, with every relationship and every transaction. Look for details mid-May.

Broadcast and Streaming Media Buy: Partnering with NBC, ABC, Hulu, Peacock and DisneyXP across morning shows, live news, local sports and prime time, our spots will air in big and bold places, both on traditional TV + digital streaming. We’ll air on these major networks during premier programming in core markets and statewide.

With our marquee partnership with ABC, we’re also developing three videos that continue to build confidence in the market giving buyers proof that, with the trusted guidance of a California REALTOR®, it IS possible.

Audio: Where else can we demonstrate leadership and reinforce REALTOR® value? By leveraging the power of audio to capture listeners on the go. With Audacy, we can reach clients and prospects via broadcast radio, digital audio and content no matter where or how they listen. We’ll use a combination of 60-second audio spots in podcasts, as well as15-second tips highlighting the benefits of working with a California REALTOR® in streaming radio.

Key Partnerships: We’re leveraging the “home authority" realtor.com to seed the dream and offer resources to bring that dream to life, as well as integrating into everyday lives with paid social using FB/Instagram, YouTube and Pinterest.

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